Whitepaper - Employee Benefits Video Communications
Using Online Video for Employee Communications:
2012 Employer Case Studies
This Flimp Media Intelligence Report published in February 2013 provides detailed employee engagement and response data from twelve large employer video postcard email campaigns announcing 2013 benefits open enrollment to 80,000 eligible employees. Aggregate results showed a 77 percent employee engagement rate, with each employee spending an average of 2 minutes 54 seconds interacting with their video postcard communication. The average response rate among “engaged” employees was 108 percent across the twelve employer campaigns. To learn more, download the whitepaper.